from jeff jarvis at buzzmachine

I'm just quoting Jarvis verbatim here, but this strikes me as worthy of discussion.

Kevin at a blog about Wal-Mart reports that Wal-Mart now has a blog to pull together stories about helping Katrina’s victims. We could make fun of anything Wal-Mart does — everyone does — but in this crisis, I’ve heard rare and constant praise for the company (as in: if Walmart could get in there, why couldn’t the Army?). I have to say that this story seems just a bit too coincidental. And I was ready to look at the Katrina gift registry and — reflexively — wonder whether Walmart had just found another way to sell stuff. But read the end of that post and see what the company has given. So no snark. Wal-Mart is giving and blogging and making things happen, so good on them.


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